work and corona
It’s not the location that matters, it’s the content

Part 4 of the series: In future, headquarters will function more as brand bases, or internal think tanks than workplaces

"In my view there is a clear need for the focus to change: shifting away from individual workplace design and towards a stronger focus on alternative ways of working and social and communicative spaces!

Many companies are now becoming painfully aware that it is not the location where we work which is key, but the content and the appropriate organisation of the working structure. Digitalisation plays just as important a role as good networking and having an adaptable company structure. This allows for the best possible results to be achieved, even in decentralised working locations (from home, or in network offices etc..).

The representative company head offices and headquarters should take on a new role in future: they should function as  brand bases, spaces to gain hands-on experience, cultural meeting places, marketplaces, communication hubs, or as internal think tanks! The processing and administration of many standardised work issues can usually take place at other locations, or will be increasingly digitalised, or automated in future.

German headquarters of Euler Hermes: a workplace with an open communicative atmosphere, click here for more

In my point of view it’s important to increase the emotional quality of the locations where informal communication takes place: networking spaces such as cafés, all-day restaurants, creative team spaces and flexible event spaces etc. 

The whole issue of networks in all its various guises, as well as the issue of meetings, will be viewed in a much more differentiated way and will no longer be limited to tables and chairs. Boost efficiency by means of a whole new meeting and working culture within companies!"

Kim Marc Bobsin

sbp - Seel Bobsin Partner, Hamburg, May 2020

Arena zone for inspiring discussions at C-Management in Berlin, click here for more