Wall AG, SmartDigital Office, Berlin

How would you like your workspace to be? This question was the starting point for the fresh and lively interior design by IONDESIGN Berlin.


Berlin, Germany
Wall AG
Year of completion:
240 m²

The Counter-draft to the anonymous Cubicle.

Working in a shop window? An office space on street level is both the external representation of a company and a workplace.

The Wall AG moves into its new SmartDigital Office on the ground floor of the company headquarters in Berlin's famous Friedrichstrasse.

The design partitions the long and narrow room into clearly defined zones, while keeping an open space concept in mind. The desk area is clearly framed by corresponding elements in the floor, ceiling and walls. The silver fabric of the acoustically effective ceiling panels corresponds to the floor covering made of silver plastic braid and silver partition elements.

The busy road junction in front of the building, telephone calls and conversations among employees make perfect acoustics indispensable. Therefore, sound-insulating windows, microperforated transparent walls and the use of textiles reduce the noise to a minimum. In order to preserve the privacy of the employees, the desks are moved away from the windows. Here the company's digital future is created - the big oak veneer desks are reminiscent to workbenches and facilitate an intensive exchange among the employees. Flexible seating can be distributed arbitrarily around the large tables to hold short meetings and promote collaborative work - the interior design by IONDESIGN Berlin responds to the demands of a networked working environment. In the rear part, individual offices and a conference room were slightly elevated and thus clearly separated. Nevertheless, the open space concept continues thanks filigree glass partitions. The new office of the Wall AG is the successful counter-draft to the anonymous Cubicle.


"In every design task, we strive to improve the situation. We do not care about superficial styling without increased usability. This applies to the design of a ketchup bottle the same way it does to an OpenSpace office." Christoph Fleckenstein, Managing Partner of IONDESIGN Berlin.