An ambience of wood and harmony.
Founded in 2000 in Amsterdam, Rituals is growing worldwide with its range of wellness and lifestyle. The brand combines luxurious cosmetics, clothing and accessories. Shops, spas and shop-in-shops show the natural charm of natural products. They are celebrated in an atmosphere of wood and harmony.
The office is located in three old combined Cannel Houses located at the famous Keizersgracht in Amsterdam. In close cooperation with the styling department of Rituals, M+R created a new phase of the corporate identity of Rituals by using wood and stone elements. The new head office of Rituals is located on two floors, for a better connection M+R designed and integrated an organic staircase of metal, steel and glass.
The whole concept and variation of working places are designed by M+R: the long working tables are divided with movable wooden structures which also provide acoustic noise reduction.
The founder and CEO of Rituals Raymond Cloosterman contacted M+R as designing company while he was impressed by the Privium ClubLounge upon Schiphol, a project that is designed by Hans Maréchal (owner of M+R interior architecture).