PHYD opens in Milan: a physical and digital place, first and only in Italy, where one can train one’s talent to achieve lifelong employability.
The concept design, project and construction works are by Il Prisma who created a phygital space, conceived as the natural evolution of the Phyd.com platform and structured in a gamified journey, in order to increase the user engagement and experience.
- In the cultural heart of Milan: Via Tortona 31 – 20144 Milan
- PHYD, the digital venture of The Adecco Group born from the technological collaboration with Microsoft, which combines a digital platform and a physical space, aims to improve the human capital and showcase it over time.
- PHYD, a place both physical and digital, which focuses on people in order to make them more competitive and future-proof.
Designing a phygital place, one of a kind and entirely dedicated to lifelong employability, has allowed Il Prisma to create a space where everything is connected and quantified, but also strongly rooted in the physical world.
Called “The Greatest Adventure. You”, the design concept is inspired by alternate reality games and develops into an experiential journey that is divided in four moments-areas: Start PHYD, Training, Connection and Food.
The entrance, Edge, is the immersive Limbo that marks the transition from the external physical world to the phygital world of PHYD; through light and sound effects, this impactful place communicates to the visitor-player what PHYD is and amplifies the immersive experience.
The training area hosts 5 spaces, Capsules, dedicated to individual use of heterogeneous contents and experiences, where the user relates to PHYD through technology (self-interview, professional self- portrait, 3D assessment with 360-degree glasses); while Forge is designed as a place for activating networking, sharing, dialogue, learning as well as vertical training for small groups.
Arena is the space dedicated to connectivity and hosts courses, workshops, talks and events. It is adjacent to the Restaurant&Cafè, from which the nutrition culture spreads.
“A pervasive artificial intelligence invades physical spaces, generating an alternate reality environment dedicated to professional growth and continuous learning. Perforated sheet metal surfaces, copper, concrete and polycarbonate, they all root the experience in the physical world, while the digital layer engages the users enhancing their experience with dynamics of self-quantification, rewards and human connections”, explains Arianna Palano, Team Leader e Associate of Il Prisma Worksphere.